Detroit Auto Show organizers have reserved a 70000 square foot test track so car lovers and journalist can experience first hand the EcoExperience new ride and drive sponsored by the Michigan Economic Development Corporation.
The track is located at the Michigan Hall at the lower level of the Cobo Center. Around 12 vehicles are available for journalists during the press preview and the public during regular exhibition day.
According to organizers the annual car show is the perfect venue to display the future and developments in the auto industry. Aside from consumers about 6000 journalists from all over the globe attend the event.
A lot of electric, hybrid, and concept cars will be in the block with the new releases of the major car makers. Displaying the next generation mode of transportation, that is being more conscious about the environment and efficient, is the focus of most players of the auto industry. According to organizers, this just shows that the auto industry is heading the right direction amid the global financial crisis.
The vehicles on display are proof that the car makers are exerting effort and money with their research and development programs.
The EcoExperience will allow the press and public ride the vehicles from Mitsubishi, Ford Motor Co., and General Motors Corporation.
The test drive is strictly limited to speeds of 10 miles per hour. Crash barriers are also in place around the forest like track.
The space available for the green car experience may also be due to the withdrawal of major car industry players like Mitsubish, Ferrari, Nissan, and several others who intend to cost cut or allocate the budget for other essential company expenditures.
